Executive Vice President
Archie Smart is an executive vice president at Qorvis MSLGROUP, responsible for leading digital and interactive services.
Smart has more than 15 years’ experience working in the digital communications space. Most recently, Smart served as chief technology officer at Targeted Victory, a full-service interactive advertising agency, where he was responsible for leading the digital team and managing high-profile online/digital political campaigns, including Mitt Romney for President, The Republican National Committee and American Crossroads.
Before joining Targeted Victory, Smart worked NJI Media and on Madison Avenue with Young & Rubicam, where he developed digital solutions for leading international brands including American Express, Diageo, Nautica, Elizabeth Arden, Giorgio Armani, Island Records, Universal Music Group, the United States Bureau of Indian Affairs, and the Guggenheim Museum. In 2009, Smart won a Webby Award for his exceptional work on The Guggenheim Museum website.
Smart brings deep expertise to Qorvis MSLGROUP in his ability to articulate technology challenges and craft targeted and creative interactive solutions to meet those needs. Smart’s sophisticated understanding of the digital space integrates social media, targeted online advertising and ecommerce to bring a pragmatic,measurable approach to branding and communication on the web.