There is no off-the-shelf solution for issues advocacy. Depending on the situation, our team of seasoned professionals prepare clients for all contingencies and devise the best ways to identify, reach and influence decision makers with information that puts challenging situations into context and navigates the 24/7 news cycle.
Using a campaign-style approach, our experts build roadmaps to manage issues proactively, providing the latest facts and most respected voices to shape a favorable outcome. In addition to MSLGROUP’s 15 offices across North America, we have built a national grassroots advocacy network called “StreetBuzz” with advocates in every state. Our field teams can be activated on a client's behalf to engage the right audiences at the right time with messages that resonate at the local level.
To be effective in issues advocacy, our specialists continually track policy trends, conduct issues assessments and gain insights by conducting regular influencer polls. The team comes from Capitol Hill, regulatory agencies, think tanks, foundations and the media and has hands-on expertise in assessing complex issues and mounting initiatives that reframe issues, advance solutions and change minds.
Our stable of experts also maintain solid relationships with the leading professional societies, research organizations, think tanks and advocacy leaders and work with these constituencies to address key issues from their perspectives. This can entail working with organizations either individually or through a broad-based coalition to develop new information and/or published articles; bring stakeholders together to agree on solutions to issues and communicate the consensus to decision makers; and reach influencers through white papers, commentaries, op-eds, blogs, and other communications.